Kaiser Permanente Film PLUS ONE by Campbell Ewald

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PLUS ONE

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Industry Insurance
Media Film
Market United States
Agency Campbell Ewald
Director Michael Langan
Art Director Jamie Levey
Copywriter David Sullivan
Account Supervisor Matt Clark
Production Mechanism Digital
Released September 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: KAISER PERMANENTE
Product/Service: HEALTH INSURANCE
Agency: CAMPBELL-EWALD
Production Company: MECHANISM DIGITAL, New York, USA
Date of First Appearance: Sep 1 2010
Chief Creative Officer: Mark Simon
Copywriter: David Sullivan
Art Director: Jamie Levey
Agency Producer: John Haggerty And Monica Torres
Account Supervisor: Matt Clark
Director: Michael Langan
Music: Nylon
Account Manager: Christy Naderi
Editing Company: Mekanism

English Description
“Plus One,” a commercial using a single backdrop and prop of a pregnancy test stick on a bathroom counter, tells the viewer in a delightful and entertaining way about the services available at Kaiser Permanente for women who are expecting. The spot uses original music and a special animated type technique that allows the list of services to play a “supporting role” to the pregnancy test stick in the ad.