Rambo by J. Walter Thompson Cape Town for Kalahari.com

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Rambo

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Industry Retail, Distribution & Rental companies, Online Retail & E-stores
Media Film
Market South Africa
Agency J. Walter Thompson Cape Town
Executive Creative Director Conn Bertish
Art Director Graeme Bettles
Editor Roderick Mccall
Released May 2012

Awards

Clio Awards, 2013
Film Online Silver

Credits & Description

Category: Branded Content Internet Film
Advertiser: KALAHARI.COM
Product/Service: ONLINE SHOPPING
Agency: JWT CAPE TOWN
Production Company: JWT CAPE TOWN, SOUTH AFRICA
Executive Creative Director: Conn Bertish
Copywriter: Roderick McCall
Art Director: Graeme Bettles
Agency Producer: Rochelle April
Editor: Roderick McCall
Sound Design/Arrangement: We Love Jam (Cape Town)
Account Manager: Claire Markwell
EditingCompany: Jwt Cape Town Edit Suite
Account Manager: Claire Markwell
Editing Company: Jwt Cape Town Edit Suite

English Description
To celebrate Valentine’s Day, Kalahari.com (South Africa’s largest online retailer) created a new genre in its movie section – Classic Romance Movies for Men.
Re-edited trailers for some of the movies in this new section were posted on the website, delivering Kalahari.com’s unique Valentine’s Day message to all their online customers.