|Industry||Sportswear, Athletic Footwear & Accessories|
|Executive Creative Director||Jean-Francois Sacco, Gilles Fichteberg|
|Art Director||Nazgol Athari-Nejad|
Credits & Description
When it comes to running gear, what do you consider to be the most important? For 80% of women, it's all about the shoes (Ipsos poll). Then come tights, crops and shorts (64%), shirts and tank tops (56%)… And finally, 4th in line, a good sports bra (51%). And yet, running can be just as tough on your breasts as on your feet – breast movement increases up to 15 cm while running. What do breasts think about all of this? That's exactly what we at Kalenji, and agency Rosapark, were wondering. And that's why we decided to dive into their innermost thoughts.