Kalenji Film Jealous Boobs by Rosapark Paris

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Jealous Boobs

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market France
Agency Rosapark Paris
Executive Creative Director Jean-Francois Sacco, Gilles Fichteberg
Art Director Nazgol Athari-Nejad
Copywriter Hélène Boudin
Producer Elodie Jonquille
Released October 2017

Credits & Description

When it comes to running gear, what do you consider to be the most important? For 80% of women, it's all about the shoes (Ipsos poll). Then come tights, crops and shorts (64%), shirts and tank tops (56%)… And finally, 4th in line, a good sports bra (51%). And yet, running can be just as tough on your breasts as on your feet – breast movement increases up to 15 cm while running. What do breasts think about all of this? That's exactly what we at Kalenji, and agency Rosapark, were wondering. And that's why we decided to dive into their innermost thoughts.
Media: TV
Category: Sportswear
Client: Kalenji
Agency: Rosapark
Country: France
Executive Creative Director: Gilles Fichteberg
Executive Creative Director: Jean-François Sacco
Copywriter: Hélène Boudin
Art Director: Nazgol Athari-Nejad
Producer: Elodie Jonquille
Published: September 2017