Kao Film Toilet Report by I&S BBDO Tokyo

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Toilet Report

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market Japan
Agency I&S BBDO Tokyo
Creative Director Matt Lee
Art Director Matt Lee
Copywriter Matt Lee
Released August 2017

Credits & Description

Category: House, Garden
Media: Film
Brand: Kao
Agency: BBDO
Geo: Japan
Advertising Agency: I&S BBDO, Tokyo, Japan
Creative Directors / Art Directors / Copywriters: Matt Lee
Published: August 2017
46% of Japanese men doesn’t sit down when urinate at their home toilet. The leaping out urine might generate smells. The Japanese housewives are angry about it. Even if the housewives clean the toilet thoroughly in the morning, the toilet might be filled with an odor of urine after returned home.
"TOILET QUICKLE Deodorant Coat Sheet" was developed for such a problem of housewives. When you clean with this product which has Deodorant Coated, the odor of urine will not generate for 24-hours, even if urine leap out.
This film explains the product which helps their life to using the format of "weather report" familiar to Japanese housewives. They created diagrams such as "urine alarm", "a map of urine" and "smell radar", like weather map and explained "TOILET QUICKLE Deodorant Coat Sheet "effect. This film pass the information which clean the cloudy heart on the Japanese housewives.