ALIEN by Dentsu Inc. Tokyo, TYO PRODUCTIONS for Kappa

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ALIEN

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Industry Fast food outlets & restaurants
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Shinji Hamazaki
Creative Director Yuji Kano, Masumi Nakazawa
Copywriter Masahiro Izuo
Producer Isamu Asahina, Yuki Awatsu
Agency TYO PRODUCTIONS
Released April 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: KAPPA CREATE
Product/Service: KAPPAZUSHI RESTAURANT
Agency: DENTSU
Production Company: TYO PRODUCTIONS, Tokyo, JAPAN
Date of First Appearance: Apr 15 2010
Creative Director: Yuji Kano/Masumi Nakazawa
Copywriter: Masahiro Izuo
Agency Producer: Tomoko Shima
Producer: Isamu Asahina/Yuki Awatsu
Director: Shinji Hamazaki
Lighting: Tomohisa Yamazaki
Account Manager: Shigeru Ogawa/Hiroki Takeuchi
Planner: Masahiro Izuo
Cinematographer: Masafumi Yamaoka
English Description
The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.
In this advert we see a man walking towards the resturant when right in front of him 3 aliens land on earth. He's surprised, but only for the banners behind them that advertise the deals on offer at the resturant.