Kappa Film ALIEN by Dentsu Inc. Tokyo, TYO PRODUCTIONS

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Industry Fast food outlets & restaurants
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Shinji Hamazaki
Creative Director Yuji Kano, Masumi Nakazawa
Copywriter Masahiro Izuo
Producer Isamu Asahina, Yuki Awatsu
Released April 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: KAPPA CREATE
Agency: DENTSU
Production Company: TYO PRODUCTIONS, Tokyo, JAPAN
Date of First Appearance: Apr 15 2010
Creative Director: Yuji Kano/Masumi Nakazawa
Copywriter: Masahiro Izuo
Agency Producer: Tomoko Shima
Producer: Isamu Asahina/Yuki Awatsu
Director: Shinji Hamazaki
Lighting: Tomohisa Yamazaki
Account Manager: Shigeru Ogawa/Hiroki Takeuchi
Planner: Masahiro Izuo
Cinematographer: Masafumi Yamaoka
English Description
The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.
In this advert we see a man walking towards the resturant when right in front of him 3 aliens land on earth. He's surprised, but only for the banners behind them that advertise the deals on offer at the resturant.