Kappa Film NEW ALIEN by Dentsu Inc. Tokyo, TYO PRODUCTIONS

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Industry Fast food outlets & restaurants
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Shinji Hamazaki
Creative Director Yuji Kano, Masumi Nakazawa
Copywriter Masahiro Izuo
Producer Isamu Asahina, Yuki Awatsu
Released April 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: KAPPA CREATE
Agency: DENTSU
Production Company: TYO PRODUCTIONS, Tokyo, JAPAN
Date of First Appearance: Apr 15 2010
Creative Director: Yuji Kano/Masumi Nakazawa
Copywriter: Masahiro Izuo
Agency Producer: Tomoko Shima
Producer: Isamu Asahina/Yuki Awatsu
Director: Shinji Hamazaki
Account Manager: Shigeru Ogawa/Hiroki Takeuchi
Planner: Masahiro Izuo
Cinematographer: Masafumi Yamaoka
English Description
The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.
Following the last advert, we see three aliens trying to gain the attention of the man at the resturant. They disguise themselves in a large coat, walks into the resturant and sits beside him. He acts shocked, but only as he notices the deals on offer written on a banner behind them.