NEW ALIEN by Dentsu Inc. Tokyo, TYO PRODUCTIONS for Kappa

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NEW ALIEN

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Industry Fast food outlets & restaurants
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Shinji Hamazaki
Creative Director Yuji Kano, Masumi Nakazawa
Copywriter Masahiro Izuo
Producer Isamu Asahina, Yuki Awatsu
Agency TYO PRODUCTIONS
Released April 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: KAPPA CREATE
Product/Service: KAPPAZUSHI RESTAURANT
Agency: DENTSU
Production Company: TYO PRODUCTIONS, Tokyo, JAPAN
Date of First Appearance: Apr 15 2010
Creative Director: Yuji Kano/Masumi Nakazawa
Copywriter: Masahiro Izuo
Agency Producer: Tomoko Shima
Producer: Isamu Asahina/Yuki Awatsu
Director: Shinji Hamazaki
Account Manager: Shigeru Ogawa/Hiroki Takeuchi
Planner: Masahiro Izuo
Cinematographer: Masafumi Yamaoka
English Description
The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.
Following the last advert, we see three aliens trying to gain the attention of the man at the resturant. They disguise themselves in a large coat, walks into the resturant and sits beside him. He acts shocked, but only as he notices the deals on offer written on a banner behind them.