Kaspersky Lab Film FEELING SAFE OR BEING SAFE? by bazina.sass+

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FEELING SAFE OR BEING SAFE?

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Industry Software & Multimedia Productions, SaaS
Media Film
Market Russia
Agency bazina.sass+
Director Vitaly Shepelev
Creative Director Natalia Bazina
Art Director Sasha Istratova
Copywriter Tatiana Sadovnikova
Producer Irina Yakovleva
Account Supervisor Talanova Irina
Production Fibr Film
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: KASPERSKY LAB
Product/Service: INTERNET SECURITY
Agency: BAZINA.SASS+
Production Company: FIBR FILM PRODUCTION, Moscow, RUSSIA
Date of First Appearance: Dec 1 2010
Creative Director: Natalia Bazina
Copywriter: Tatiana Sadovnikova
Art Director: Sasha Istratova
Account Supervisor: Irina Talanova
Producer: Irina Yakovleva
Director: Vitaly Shepelev
Post Production: Gosha Vlasov
Account Manager: Julia Kazakovtseva
Planner: Uli Sass
Director Of Photography: Mikhail Krichman

English Description
How safe do you think you are when you’re online?
Kaspersky Internet Security 2011(virus protection software) makes the consumer really safe in the Internet.
Any anti virus software can give you the feeling of safety but Kaspersky Internet Security 2011 makes you be safe.
The ad dramatizes this important difference in a clear, convincing but at the same time entertaining way: the heroes - a puppy (feeling safe) and a lion (being safe) show what can happen in case you just feel safe!
The ad was placed on official Kaspersky Internet Security 2011 Facebook landing pages and launched virally through YouTube as the key-element of the integrated online and offline campaign than ran in UK, Italy, France and Russia.