Keep A Child Alive Film Black Ball Intro by Keep A Child Alive, My Active Driveway (MAD)

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Black Ball Intro

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Industry HIV/AIDS
Media Film
Market United States
Agency Keep A Child Alive
Agency My Active Driveway (MAD)
Associate Creative Director Andrea Scaglione
Executive Creative Director Steve Choo
Creative Director Earle Sebastian
Designer Yilin Bai
Producer Lauren Gordon
Released December 2012

Credits & Description

Last week, the team at My Active Driveway (MAD) joined Alicia Keys, Whoopi Goldberg, Jennifer Hudson, Bonnie Raitt, Oprah Winfrey and other celebrity philanthropists for the Black Ball, a charity fundraiser organized by HIV/AIDS non-profit Keep a Child Alive (KCA). MAD contributed to a fully integrated show-wide experience for the event, delivering a series of luminescent visualizations, an animated title sequence and a unique interactive design solution allowing event organizers to track the eveningâs donations in real time.
Category: Charities & appeals
Client: Keep A Child Alive
Agency: Keep A Child Alive
Country: United States of America
Client: Keep A Child Alive
Creative Director: Earle Sebastian
Creative Producer: Natalie Galzaka
Digital/VFX Co.: My Active Driveway
Executive Creative Director: Steve Choo
Associate Creative Director: Andrea Scaglione
Executive Producer: John Fego
Producer: Lauren Gordon
Designer: Yilin Bai
Animators: Kevin Kim, Taylor Cook, Han Gyeol Lyu, Dongwook Kwon
Lead Developer: Will Adams
Music and Sound Design Co.: Q Department