|Agency||Keep A Child Alive|
|Agency||My Active Driveway (MAD)|
|Associate Creative Director||Andrea Scaglione|
|Executive Creative Director||Steve Choo|
|Creative Director||Earle Sebastian|
Credits & Description
Last week, the team at My Active Driveway (MAD) joined Alicia Keys, Whoopi Goldberg, Jennifer Hudson, Bonnie Raitt, Oprah Winfrey and other celebrity philanthropists for the Black Ball, a charity fundraiser organized by HIV/AIDS non-profit Keep a Child Alive (KCA). MAD contributed to a fully integrated show-wide experience for the event, delivering a series of luminescent visualizations, an animated title sequence and a unique interactive design solution allowing event organizers to track the eveningâs donations in real time.