|Agency||Ogilvy & Mather Sydney|
|Art Director||Paul Bennell, Seamus Fagan|
|Copywriter||Steven Thomson, Joshua Parmenter|
Credits & Description
KFC Australia this week launches an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC's sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland.