Kentucky Fried Chicken (KFC) Film Chizza by Impact BBDO Dubai


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Industry Fast food
Media Film
Market United Arab Emirates
Agency Impact BBDO Dubai
Executive Creative Director Fadi Yaish
Creative Director Jamie Kennaway, Steve De Lange
Production Mmi Essex
Director Riccardo Paoletti
Released September 2017


Dubai Lynx 2018
Film Tv / Cinema Film: Retail, E-Commerce, Restaurants & Fast Food Chains Silver

Credits & Description

Client: Kfc
Product: Kfc Chizza
Agency: Impact Bbdo Dubai, United Arab Emirates
Entrant: Impact Bbdo Dubai, United Arab Emirates
Product/Service: Kfc Chizza
Idea Creation: Impact Bbdo Dubai, United Arab Emirates
Production: Mmi Essex, United Kingdom
Executive Creative Director: Fadi Yaish (Impact Bbdo Dubai)
Creative Director: Jamie Kennaway (Impact Bbdo Dubai)
Creative Director: Steve De Lange (Impact Bbdo Dubai)
Senior Broadcast Producer: Anju Purushot (Impact Bbdo Dubai)
Senior Account Manager: Sana Omran (Impact Bbdo Dubai)
Executive Producer: Andrea Ciarla (Mmi)
Director: Riccardo Paoletti (Mmi)
Brief Explanation:
In this spot, we introduce KFC’s newest invention, a pizza with a fried chicken fillet for a base instead of dough. Reasoning that this is better than pizza we felt there was no better way to prove it than by taking it over to Italy to get the ultimate endorsement – from real life Italians, the inventors of Pizza themselves. But KFC desecrating their proud history with a Chizza didn’t go down so well, as multiple everyday Italians told us on camera exactly what they thought of our invention, and what we could do with it. But instead of letting their seething anger ruin our ad, we just subtitled it as if they passionately loved it, making sure we got our valuable Italian blessing one way or another.