FOOTBALL by BBH London for Kentucky Fried Chicken/KFC

FOOTBALL

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Industry Fast food
Media Film
Market United Kingdom
Agency BBH London
Executive Creative Director Nick Gill
Creative Director Marc Hatfield
Art Director Lewis Mooney
Production Outsider
Director Ben Sedley
Copywriter Ed Cole
Producer Tex Travi
Account Supervisor Luke Algar
Editor Andy Mcgraw C
Released January 2011

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: YUM! RESTAURANTS INTERNATIONAL
Product/Service: KFC
Agency: BBH
Production Company: OUTSIDER, London, UNITED KINGDOM
Date of First Appearance: Jan 3 2011
Executive Creative Director: Nick Gill
Creative Director: Marc Hatfield
Copywriter: Ed Cole
Art Director: Lewis Mooney
Agency Producer: James Laughton
Account Supervisor: Luke Algar
Advertiser's Supervisor: Amy Page
Producer: Tex Travi
Director: Ben Sedley
Editor: Andy Mcgraw
Sound Design/Arrangement: Ian Lambden
Post Production: Adam Lambert At The Mill
Cameraman: Clive Tickner
Account Manager: Nick Stringer
Director Of Photography: Clive Tickner
Editing Company: Stitch

English Description
Let's face it, the recession is a drab. It's been a time of belt tightening and couting the pennies. We've had to be sensible and frugal, had to put the hand brake on frivolity, fun and enjoyment.

Streetwise is KFC's value range and an antidote to these tough times.

The great taste at a great price allows consumers to take the hand brake off and let some colour back in. It's a release that lifts the spirits, a bit of light relief.

And the suite of 10 and 20 second films we've created demonstrate that whatever life throws at you, the Streetwise menu offers some good news.