So good by Bouffant, Ogilvy Johannesburg for Kentucky Fried Chicken/KFC

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Industry Fast food outlets & restaurants, Fast food
Media Film
Market South Africa
Agency Bouffant
Agency Ogilvy Johannesburg
Director Erik Van Wyk
Executive Creative Director Fran Luckin
Creative Director Mike Martin
Art Director Alexa Craner, Martjie Louw
Copywriter Irene Styger
Producer Melina Mcdonald
Account Supervisor Tracey Edwards
Editor Kobus Loots From Elevator
Production Upstairs
Released July 2011

Awards

The Loeries Awards 2012
TV & Cinema TV & Cinema Commercials - up to 90s Silver
TV & Cinema TV Crafts up to 90s - Editing Craft Certificate
TV & Cinema TV Crafts up to 90s - Special Visual Effects Craft Certificate

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: YUM RESTAURANTS
Product/Service: KFC
Agency: OGILVY JOHANNESBURG
Production Company: BOUFFANT FILMS, Johannesburg, SOUTH AFRICA
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Copywriter: Irene Styger
Art Director: Alexa Craner/Martjie Louw
Agency Producer: Liske Van Tubbergh
Account Supervisor: Tracey Edwards
Producer: Melina Mcdonald
Director: Erik Van Wyk
Editor: Kobus Loots
Sound Design/Arrangement: Produce
Post Production: Sinister
Music: Elton John/Ellie Golding "your Song"
Account Manager: Kate Turner
Planner: Gabi Kuhn-Bernstein
Cinematographer: Tim Pike
Director Of Photography: Tim Pike
Account Manager: Kate Turner
Planner: Gabi Kuhn-Bernstein
Cinematographer: Tim Pike
Director Of Photography: Tim Pike

English Description
The agency’s objective was to launch ‘So Good’ with a highly emotive thematic execution that would assign meaning to KFC’s now global pay-off line, and provide a platform to build future messaging.

The ad stems from the insight that one’s sense of smell is intimately linked to memory and emotion . Driven by said insight, the commercial, directed by Bouffant’s Erik van Wyk, draws the viewer in to a captivating back to front love story. The tender sense of nostalgia is amplified by the Ellie Goudling remake of Elton John’s classic, ‘Your Song’.

A very post production-intensive technique was used in the commercial. Each age transition involved copious amounts of visual effects work – the seamlessness of it is testament to the talent of the team at Sinister Studios.

The Film titled So good was done by Bouffant, Ogilvy Johannesburg advertising agencies for Kentucky Fried Chicken/KFC in South Africa. It was released in Jul 2011.