Keystone Beer Film OFFICIAL BEER OF YOU by Saatchi & Saatchi USA

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Industry Beers and Ciders
Media Film
Market United States
Agency Saatchi & Saatchi USA
Director Michael Patrick Jan
Creative Director Alex Lea, Dan Kelleher
Art Director Rick Ardito, Grant Minnis
Copywriter Grant Smith, Brett Baker
Producer Melissa Lubin
Account Supervisor John Dunleavy
Editor Mike Douglas @ Cut
Released April 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: MILLER/COORS
Production Company: HELLO!, Hollywood, USA
Date of First Appearance: Jan 10 2011
Chief Creative Officer: Con Williamson
Creative Director: Alex Lea And Dan Kelleher
Copywriter: Brett Baker/Grant Smith
Art Director: Grant Minnis/Rick Ardito
Agency Producer: Diane Burton
Account Supervisor: John Dunleavy
Producer: Melissa Lubin
Director: Michael Patrick Jan
Editor: Mike Douglas
Account Manager: Nick Miaritis
Editing Company: The Cutting Room

English Description
The amount of money that’s being pumped into professional sports and the athletes that play them has gotten ridiculous. Instead of putting our money into the hands of pro athletes and their overblown championship games (rhyming with “hooper toll”), we are giving the money to the real folks out there. Miller High Life is becoming the “Official Beer of You” by are giving out contracts and cash-money in the form of $1 checks sent out to all the people who apply online. This fully-integrated campaign uses all media outlets to celebrate the everyman out there, not pro-athlete prima-donnas.