Keystone Beer Film SKATE by Saatchi & Saatchi New York

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SKATE

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Industry Beers and Ciders
Media Film
Market United States
Agency Saatchi & Saatchi New York
Director Sue Baker Smith
Creative Director Alex Lea, Dan Kelleher
Art Director Marques Gartrell
Copywriter Magalie Kim Nguyen
Producer Bonnie Goldfarb, Line Producer Mala Vasan, Scott Howard
Account Supervisor John Dunleavy
Editor Dick Gordon @ Spotwelders Ny
Released April 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: MILLER/COORS
Product/Service: KEYSTONE LIGHT BEER
Agency: SAATCHI & SAATCHI
Production Company: harvest, Santa Monica, USA
Date of First Appearance: Apr 15 2011
Chief Creative Officer: Con Williamson
Creative Director: Alex Lea And Dan Kelleher
Copywriter: Kim Nguyen
Art Director: Marques Gartrell
Agency Producer: Bruce Andreini
Account Supervisor: John Dunleavy
Producer: Bonnie Goldfarb/Scott Howard/Mala Vasan
Director: Baker Smith
Editor: Dick Gordon
Music: Andrew Sherman/Ryan Lott/Butter Music/Sound
Account Manager: Nick Miaritis
Director Of Photography: Shawn Kim
Editing Company: Spot Welders

English Description
Who is this man that Keith Stone is? Well, that my friends is both a hard and an easy question. Keith Stone is just a man. But a man who embodies the epitome of full-on Keystone Light smoothness. And there's no situation that Keith's inherent smooth abilities can't overcome. Ladies love him. Guys love to be near him. So anywhere Keith goes, smooth times are sure to follow. But what does it mean to be smooth? That's where it gets a little hard. Smooth is as smooth does. And it's a little different for everyone. But if you want a lesson on how smooth works, just take a gander at how Keith works. He knows the smooth call in any situation. So there you have it. Check the spots if you need to know more.