SMOOTH MUSINGS - LIGER BLOOD by Hungry Man, Saatchi & Saatchi New York for Keystone Beer

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SMOOTH MUSINGS - LIGER BLOOD

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Industry Beers and Ciders
Media Film
Market United States
Agency Hungry Man
Director Brian Billow
Agency Saatchi & Saatchi New York
Creative Director Alex Lea, Dan Kelleher
Art Director Marcus Gartrell
Copywriter Magalie Kim Nguyen
Producer Bonnie Goldfarb, Line Producer Mala Vasan, Scott Howard
Account Supervisor John Dunleavy
Editor Anchor Mak @ Final Cut
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: MILLER/COORS
Product/Service: KEYSTONE LIGHT BEER
Agency: SAATCHI & SAATCHI
Production Company: HUNGRY MAN, New York, USA
Date of First Appearance: Apr 15 2011
Chief Creative Officer: Con Williamson
Creative Director: Alex Lea And Dan Kelleher
Copywriter: Kim Nguyen
Art Director: Marcus Gartrell
Agency Producer: Bruce Andreini
Account Supervisor: John Dunleavy
Producer: Bonnie Goldfarb/Scott Howard/Mala Vasan
Director: Brian Billow
Editor: Anchor Mak
Music: Ryan Fitch
Account Manager: Nick Miaritis
Editing Company: Spot Welders

English Description
Keystone Light had a fairly steady stream of interaction on its Facebook page – styled as the personal page for Keith Stone – but it could always be better. What this smooth-ass little corner of the internet needed was some rich-ass media. Postings worked well enough, but what better way for people to get to know the Man and the mystery that is Keith Stone than to see, feel, and therefore interactively touch the hem of the Members’ Only garment. People love Keith, and we wanted to give them a more net-friendly serving of his personality. So, we reached deep into the mind of Keith Stone and brought his Smooth Musings out into the hard, sparkling light of social networking. You’re welcome, internet.