Kentucky Fried Chicken/KFC Film Italian Crunch by Grey Singapore

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Italian Crunch

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Industry Fast food
Media Film
Market Singapore
Agency Grey Singapore
Director Patrick Ong
Art Director Tan Giap How
Copywriter Aslinda Khanafi
Producer Sandra Ong
Production Greyworks
Production Play Films
Released June 2013

Credits & Description

KFC Singapore has launched its "Global Delights" series today featuring KFC's signature crispy chicken with flavours that "represent" different parts of the world.
The first product to be launched in this campaign, via Grey Singapore, is "Italian Crunch", featuring KFC's chicken with tomato & herbs seasoning - frequently used in Italian cuisine. Italian food is generally well-liked in Singapore, with diners enjoying the hearty, robust flavours of Italian fare.
Category: Food
Client: KFC Singapore
Agency: Grey Group Singapore
Production: Play Films
Country: Singapore
Director: Patrick Ong
Chief Creative Officer: Ali Shabaz
Art Director: Tan Giap How
Copywriter: Aslinda Khanafi
Producer: sandra ong
Account Director: Cheryl Ong
Post production: Greyworks
Senior Account Executive: Denise Khoo