Reunion by David&Goliath for Kia

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Reunion

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Industry Cars
Media Film
Market United States
Agency David&Goliath
Director Samuel Bayer
Executive Creative Director Colin Jeffery
Producer Jessica Cooper Carlson, Jonathan Carpio
Account Supervisor Nancy Ramirez
Editor Ben Mccambridge
Service Agency Company 3
Service Agency Serial Pictures
Released June 2013

Credits & Description

A new work from David&Goliath for Kia Motors America 2014 Kia Cadenza. The campaign launched today with a :30 TV spot "Reunion,"
The 2014 Kia Cadenza marks Kia's first ever entry into the premium, near-luxe automotive segment. The Cadenza shows just how far Kia has come. With a myriad of luxury features, this new beauty is impossible to ignore.
In the launch commercial, the story is told visually with a metaphor. Through the streets of New York City, we tease parts of this vehicle. For every glimpse of the car, we see a glimpse of the beautiful woman driving it. A shot of the HID headlights is followed by a shot of the woman's eyes. A graphic shot of the well-designed taillights is followed by a graphic shot of the woman's lips. We tease and tantalize, and follow them both on their journey.
Throughout the ride, we hear the iconic deep voice of David Bowie singing the song "Let's Dance." The track is remixed by L.A. house enthusiasts InFiction. The result is something that is mysterious, sexy and modern.
Eventually the Cadenza crosses the Manhattan Bridge and the driver stops at her destination. As the stiletto heel steps out of the driver's side, we see the driver has truly arrived at her 20-year class reunion. As she confidently strides into the party, we realize that, in many ways, the Cadenza is like that girl from high school. We may not have noticed her before, but now she is impossible to ignore.
Credits -- Kia Cadenza
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director/CW: Mark Monteiro, Ben Purcell
Creative Director/AD: Steve Yee
Managing Director, Broadcast Production: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Senior Integrated Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Senior Account Executive: Kammie Dons
Production Company: Serial Pictures
Director: Samuel Bayer
Director of Photography: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Jessica Carlson
Wardrobe Stylist: Marjan Malakpour
Editorial: Spinach
Editor: Ben McCambridge
Producer: Jonathan Carpio
Assistant Editor: Art Castle
Telecine: Company 3
Colorist: Beau Leon
Post Production: Fell VFX
VFX Supervisor: Russell Fell
Executive Producer: Rachel Koch
Audio Mix: Margarita Mix
Mixer: Nathan Dubin