Kia Film The Gathering by Finch, Innocean Frankfurt

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The Gathering

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Industry Cars
Media Film
Market Australia
Agency Finch
Director Nick Ball
Creative Director Scott Lambert
Art Director Lyndal Kearney
Copywriter Jenny Mak
Producer Julianne Shelton
Account Supervisor Simon Hornery
Editor Peter Sciberas
Agency Innocean Frankfurt
Released December 2011

Awards

One Show 2012
One Show Branded Content / Online Merit

Credits & Description

Category: Long Format Internet Film
Advertiser: KIA
Product/Service: CERATO
Agency: INNOCEAN WORLDWIDE AUSTRALIA
Production Company: FINCH, Sydney, AUSTRALIA
Creative Director: Scott Lambert
Copywriter: Jenny Mak
Art Director: Lyndal Kearney
Agency Producer: Tania Templeton
Account Supervisor: Simon Hornery
Advertiser's Supervisor: Steve Watt
Producer: Julianne Shelton
Director: Nick Ball
Editor: Peter Sciberas
Sound Design/Arrangement: Song Zu
Post Production: Fuel
Account Manager: Janine Allan
Planner: Kathy O'connor
Cinematographer: Jeremy Rouse
Director Of Photography: Jeremy Rouse
Account Manager: Janine Allan
Planner: Kathy O'connor
Cinematographer: Jeremy Rouse
Director Of Photography: Jeremy Rouse
Other Credits: Executive Producers: Karen Bryson/Rob Galluzo

English Description
Although a solid small car, there is nothing really exciting about the Kia Cerato Hatch. What the Cerato does have however is a lot of features that come as standard. The creative challenge was how do we make a group of standard features stand out in a compelling way. The idea: Lets bring the features to life, literally. Introducing "The Extras", a collection of quirky characters that personify each "Extra" and showcase the benefit they deliver to the driver.