Kia Film FAMILY by D&G Canada

Adsarchive » Film » Kia » FAMILY

FAMILY

Pin to Collection
Add a note
Industry Cars
Media Film
Market Canada
Agency D&G Canada
Production Imported Artists Film Company
Director Greg Kohs, Glen Keenan
Executive Creative Director Israel Diaz
Art Director Basil Douglas Cowieson
Copywriter Greg Buri
Producer Suzanne Allan
Editor Greg Edgar
Released August 2010

Credits & Description

Category: Internet Film
Advertiser: KIA
Product/Service: DRIVE CHANGE INITIATIVE
Agency: D&G CANADA
Production Company: IMPORTED ARTISTS FILM COMPANY, Toronto, CANADA
Date of First Appearance: Aug 29 2010
Chief Creative Officer: David Angelo
Executive Creative Director: Israel Diaz
Copywriter: Greg Buri
Art Director: Basil Cowieson
Agency Producer: Christopher Coleman/Melanie Lambertsen/Tara Hall
Producer: Suzanne Allan
Director: Greg Kohs/Glen Keenan
Editor: Greg Edgar
Sound Design/Arrangement: Tattoo Sound/Music
Music: Naren Rauch "A Clear Day"
Account Manager: Geoff Taylor (Innocean Canada)
Director Of Photography: Declan Quinn/Glen Keenan
Editing Company: Stealing Time

English Description
It started with two words. Drive and Change. Drive: It’s the urge to push on, a force that makes us think big no matter how small we start. Change: It’s a new perspective. Change makes us better and it’s all around us. Drive and Change. Two words that mean even more when we put them together. Two words that changed how Kia thought about themselves. And more importantly, how we reached their communications. In order to Drive Change and in support of the launch of the 2011 Sportage we found a family in need of change in a big way. In “The Family” we meet the Winstanleys, a typical family in suburban Ontario with some not so typical circumstances. Mother and daughter suffer from matching heart conditions. Without transportation the two found themselves on regular bus journeys of up to 260 km in order to reach the doctor’s. We were inspired to do something for them. On July 11th, 2010, 7:38am we surprised them with a brand new 2011 Sportage.