Kia Film White Lines by Innocean Worldwide Australia

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White Lines

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Industry Cars
Media Film
Market Australia
Agency Innocean Worldwide Australia
Executive Creative Director Steve Jacksonagency
Senior Art Director Steve Carlin
Copywriter Craig Sloane, Bill Doig
Senior Copywriter Steve Jacksonagency
Production Goodoil Films
Director Justin Mcmillan
Released January 2018

Credits & Description

Media: TV
Category: Automotive
Client: KIA Motors Australia
Agency: Innocean Worldwide Australia
Production: Goodoil Films
Country: Australia
Director: Justin McMillan
Senior Account Executive: James Collits
Executive Creative Director: Steve Jackson
Copywriter: Bill Doig and Craig Sloane
Senior Art Director: Steve Carlin
Senior Copywriter: Steve Jackson
Executive Producer: Karla Henwood
Production Company Producer: Andrew McLean
Executive Producer: Sam Long
Producer: Andrew McLean
DoP: Steve Windon
Production Design: Pete Davies
Editor: Simon Njoo
Post Production: Alt. VFX
Sound / Music: Nylon / Sydney
Sound Design: Simon Lister
Post production: Alt VFX
Editor: Simon NJOO
Music Supervisor: Chelsea Ramsden
Senior Account Manager: Nalisha Dahya
Group Business Director: Rick Whaite
Innocean Worldwide Australia: Head of Media: Andrew Lamb
Client: Kia Motors Australia
Chief Operating Officer: Damien Meredith
General Manager Marketing: Manuel Tyras
Brand Manager: Andrew Phan
Published: January 2018
A man enters a new road construction area at night. He looks a little suspect. He turns the generator lights on then starts up the white line marking machine. He stalls it.Clearly he’s no expert. He begins to make a white line down the centre of the road but suddenly veers to the right, then to the left, weaving this way and that. Is he mad? Is he drunk? He’s neither of those. We fade to black and then cut to the next morning. Suddenly a new Kia Stinger blasts into view, our man behind the wheel of a very different machine now. The Kia Stinger sways this way and that and does a 360, perfectly negotiating the course he’s created for himself the night before. A super reads. Stinger. For the drive of it.