McDonald's Film Lounge Jumping Castle by DDB Johannesburg

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Lounge Jumping Castle

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Industry Fast food
Media Film
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Grant Jacobsen
Art Director Marcus Moshapalo
Copywriter Conan Green
Released May 2012

Awards

London International Awards 2012
Non-Traditional Retail Short List

Credits & Description

Entrant: DDB South Africa, Johannesburg
McDonald's Kids Birthday Parties
"Lounge Jumping Castle"
Corporate Name of Client: McDonald's South Africa
Agency: DDB South Africa, Johannesburg
Executive Creative Director: Grant Jacobsen
Copywriter: Conan Green
Art Director: Marcus Moshapalo
Description of the Project
To get parents to have their kids birthday parties at McDonald's, we reminded them why they shouldn't have the party at their own homes in the first place.
We designed and built a jumping castle made to look like a lounge, including a lounge-suite, a full on entertainment centre and even finished it off with a set of fine china. All made out of jumping castle.
Above the lounge, we included a party banner that read 'Rather have the party at our Place'. While flyers including the McDonald's Kids Party Hotline were handed out to intrigued parents.
But at the end of the day, it was the kids that brought the idea to life. They proved that, unless parents want their lounge destroyed, they should - have the party at our Place.