Kikkoman Film KIKKOMAN KOMEZU by DraftFCB San Francisco

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KIKKOMAN KOMEZU

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Industry Grocery and Other foods
Media Film
Market United States
Agency DraftFCB San Francisco
Director Ronald Koetzier
Creative Director Colin Mcrae, Tony Vazquez
Art Director Justin Hargraves
Copywriter Eric Molina
Producer Marlies Van Hees
Account Supervisor Eric Lombardi
Editor Tim Brooks
PR Caramel Pictures
Released March 2010

Credits & Description

Category: Savoury Foods
Advertiser: KIKKOMAN
Product/Service: RICE VINEGAR
Agency: DRAFTFCB
Production Company: CARAMEL PICTURES, Amsterdam, THE NETHERLANDS
Date of First Appearance: Mar 7 2010
Chief Creative Officer: Tom O'keefe
Creative Director: Tony Vazquez/Colin Mcrae
Copywriter: Eric Molina
Art Director: Justin Hargraves
Agency Producer: Dan Watson
Account Supervisor: Eric Lombardi
Producer: Marlies Van Hees
Director: Ronald Koetzier
Editor: Tim Brooks
Sound Design/Arrangement: Emoto
Post Production: New Hat
Lighting: Caramel Pictures
Account Manager: Margaret Bashwiner
Planner: Matthew Willcox
Editing Company: Beast Editorial San Francisco

English Description
Komezu is Japanese for Rice Vinegar. Kikkoman's Komezu is traditionally used as an ingredient to balance flavors in Asian cooking. The art direction, music, and copy in this spot were all crafted to reflect this, with delicate instrumentation augmenting the geometry of the product shots. The heritage of the product
and brand were embraced as well, with an Asian influence in the music, typography, and the use of positive and negative space.