KIKKOMAN PONZU by DraftFCB San Francisco for Kikkoman

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KIKKOMAN PONZU

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Industry Sauces
Media Film
Market United States
Agency DraftFCB San Francisco
Director Ronald Koetzier
Creative Director Colin Mcrae, Tony Vazquez
Art Director Justin Hargraves
Copywriter Eric Molina
Producer Marlies Van Hees
Account Supervisor Eric Lombardi
Editor Tim Brooks
Production Caramel Pictures
Released May 2010

Credits & Description

Category: Savoury Foods
Advertiser: KIKKOMAN
Product/Service: PONZU SAUCE
Agency: DRAFTFCB
Production Company: CARAMEL PICTURES, Amsterdam, THE NETHERLANDS
Date of First Appearance: May 17 2010
Chief Creative Officer: Tom O'keefe
Creative Director: Tony Vazquez/Colin Mcrae
Copywriter: Eric Molina
Art Director: Justin Hargraves
Agency Producer: Dan Watson
Account Supervisor: Eric Lombardi
Producer: Marlies Van Hees
Director: Ronald Koetzier
Editor: Tim Brooks
Sound Design/Arrangement: Emoto
Post Production: New Hat
Lighting: Caramel Pictures
Account Manager: Margaret Bashwiner
Planner: Matthew Willcox
Editing Company: Beast Editorial San Francisco

English Description
Kikkoman Ponzu is a contemporary update to traditional soy sauce. The spot therefore used sophisticated art direction and modern, electronically-based music to convey a contemporary flavor. Product shots in slow motion and carefully designed fusion dishes were utilized for a gourmet look and feel. The heritage of the product and brand were embraced as well, with an Asian influence in the music, typography, and the use of positive and negative space.