KINETIC V5 by Kinetic Singapore for Kinetic Engineering

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KINETIC V5

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Industry Consumer & Public services
Media Film
Market Singapore
Agency Kinetic Singapore
Art Director Lim Shue Pann
Copywriter Joseph Davies
Designer Elen Winata, Esther Goh
Photographer Clay Kuok
Typographer Jack Tan
Released June 2011

Awards

One Show 2012
One Show Interactive Craft / Typography Bronze

Credits & Description

Type of entry: Craft
Category: Illustration and Graphic Design
Advertiser: KINETIC SINGAPORE
Product/Service: KINETIC SINGAPORE
Agency: KINETIC SINGAPORE, SINGAPORE
Advertiser KINETIC SINGAPORE
Product KINETIC SINGAPORE
Entrant KINETIC SINGAPORE, SINGAPORE
Type of Entry: Craft
Category: Illustration and Graphic Design
Title: KINETIC V5
Advertiser/Client: KINETIC SINGAPORE
Product/Service: KINETIC SINGAPORE
Entrant Company: KINETIC SINGAPORE, SINGAPORE
DM/Advertising Agency: KINETIC SINGAPORE, SINGAPORE
Creative Director: Pann Lim (Kinetic Singapore)
Art Director: Jack Tan/Pann Lim (Kinetic Singapore)
Designer: Esther Goh/Elen Winata (Kinetic Singapore)
Copywriter: Joseph Davies (Kinetic Singapore)
Typographer: Jack Tan (Kinetic Singapore)
Developer: Noel Chan/Edwin Toh (Kinetic Singapore)
Videographer: Desmond Tan (Kinetic Singapore)
Photographer: Clay Kuok (Kinetic Singapore)
Sound Engineer/Composer: Victor Low (Kinetic Singapore)
Brief Explanation
Advertising is an exact science. Its results are measured with an array of precise apparatus such as KPIs and Success Metrics. Unlike science, there are no set methods in achieving desired results. Our aim is to tell prospective clients that what worked yesterday may not work today: with every campaign, a new experiment is needed.
Kinetic's website is a fanzine - a smorgasbord of macabre pseudo-science. Blurring the lines between fact and fiction, the site reflects what the agency does daily. Each page tells a story, blending in our history, philosophy and favourite lunch dishes in one frenzied publication.