King Records Film Native Mobile Music Video [video] 2 by TBWA\Hakuhodo Tokyo

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Native Mobile Music Video [video] 2

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Industry Website
Media Film
Market Japan
Agency TBWA\Hakuhodo Tokyo
Chief Creative Officer Kazoo Sato
Creative Director Satoshi Chikayama
Art Director Yoshihiro Kono
Copywriter Nobuhiro Arai, Norihito Takahashi
Production AOI Pro.
Director Ryohei Kumamoto
Released October 2016


Film Lotus Viral Film Gold

Credits & Description

Company Entering: Tbwa\Hakuhodo Inc., Tokyo
Brand: Lyrical School
Advertiser: King Records
Agency: Tbwa\Hakuhodo, Tokyo
Chief Creative Officer: Kazoo Sato
Creative Director: Satoshi Chikayama
Copywriter: Norihito Takahashi/Nobuhiro Arai
Art Director: Yoshihiro Kono
Account Executive: Hiroyuki Tanaka
Agency Producer: Hirotaka Fukatsu
Buzz Machine: Kazuaki Kuribayashi
Film Production Company: Aoi Pro. Inc., Tokyo
Director: Ryohei Kumamoto
D.O.P/Cinematographer: Hiroki Watanabe
Film Producer: Keisuke Mizusako
Production Manager: Ryo Tsuchiya/Tokio Kasahara
Post-Production Company: Aoi Pro. Inc., Tokyo
Special Effects Company: Aoi Pro. Inc., Tokyo
Sound Production Company: Aoi Pro. Inc., Tokyo
English Synopsis:
The Target Audience Are Youth In Their 10s And 20s. They Enjoy Connecting With The Wider World And Watching Videos And Movies, Not Via Tv Or Pc, But Via Smartphones.(*Include Data And Figures…How Many Hours Target Spend On Their Smartphones Etc..)We Also Know That The Target Are Enjoying Movies Daily On Twitter And Vine, Not With A Horizontal Screen But Vertical Screens. We Focused On This Major Shift In Media Enjoyment. We Cast Away All Previous Notions Of Music Video Engagement And Focused Our Targeting Entirely On Mobile Users And Their Worldview. Our Strategy Was To Create A Vertical Screen Music Video As Platform.