Kingdom of Jewels: Royalty for a Month by Perfect Fools for Swarovski

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Kingdom of Jewels: Royalty for a Month

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Industry Jewelry
Media Film
Market United States
Agency Perfect Fools
Released September 2012

Credits & Description

SWAROVSKI BRINGS ‘KINGDOM OF JEWELS’ TO MODERN WOMEN AROUND THE WORLD
Integrated global campaign builds on the premium brand’s growing social base
www.kingdomofjewels.com

Swarovski is set to launch ‘Kingdom of Jewels’ from September 1 to September 30 2012 with a series of premium and VIP experiences.

The international campaign, which celebrates the brand’s new Fall/Winter collection, incorporates brand strategy, social media and international activation, focusing on 15 cities: Paris, Hong Kong, New York, London, Madrid, Shanghai, Amsterdam, Milan, Stockholm, Berlin, São Paulo, Seoul, Istanbul, Montreal and Melbourne.

Interactive elements run in over 2300 stores, online, mobile and in social media.

To reflect the eclectic, baroque nature of the new collection, consumers are invited to enjoy being treated like ‘Royalty for a Month’ via a range of real-world and digital experiences in relevant areas: fashion, culture, music and nightlife.

The hub of the experience is www.kingdomofjewels.com, also available through the SWAROVSKI Facebook page and in a mobile version.