Break From Gravity by J. Walter Thompson London for Kit-kat

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Break From Gravity

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Industry Bars
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Barry Christie, Jason Berry
Creative Chris Lightburn-Jones
Released October 2012

Credits & Description

Category: Confectionery & snacks
Brand: Nestlé
Agency: JWT London
Country: United Kingdom
On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support.Created by JWT London, the activity ran ahead of Felix Baumgartnerâs record-breaking skydive on 14th October from the edge of space.Felix had been delayed on several occasions during the week due to the weather. As Felix and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to the edge of space in a show of support and to keep spirits high.


The iconic four finger confectionery brand started its ascent from Cambridgeshire (UK) at 11:20am, rising to a height of 116490ft (35.5km / 22miles).


Camera footage, which tracked the Kit Katâs ascent and descent, was shared via the brandâs social media channels. It was posted on the Kit Kat Facebook page (http://www.facebook.com/kitkat) and on Twitter (http://twitter.com/kitkat), where users were encouraged to use the hash tag #BreakFromGravity. The footage is also available on YouTube (bit.ly/QkzTyw).

Category: Confectionery & snacks
URL: http://bit.ly/QkzTyw
Client: Nestlé
Agency: JWT London
Country: United Kingdom
Executive Creative Director: Russell Ramsey
Creative Director: Barry Christie
Creative Director: Jason Berry
Creative: Chris Jones
Planner: Richard Cottingham
Planner: Mobbie Nazir
Agency Producer: Laura Thorne
Digital Executive Creative Director: Ricardo Figueira
Community Manager: Ria Campbell
Global Director in Charge: Kat Sutcliffe
Account Director: Kate Gunning
Head of JWT Live: Jonathan Terry