Kit-kat Film WORKING LIKE A MACHINE? by J. Walter Thompson Italy

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Industry Bars
Media Film
Market Italy
Agency J. Walter Thompson Italy
Creative Director Bruno Bertelli, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano
Art Director Pinky Mascetti
Production Haibun
Director Riccardo Paoletti
Executive Creative Director Daniela Radice
Copywriter Salvatore Livecchi - Jack Blanga
Released September 2010

Credits & Description

Category: Internet Film
Advertiser: NESTLÉ
Product/Service: KIT KAT
Production Company: HAIBUN, Milan, ITALY
Date of First Appearance: Sep 10 2010
Executive Creative Director: Daniela Radice
Creative Director: Paolo Cesano - Flavio Mainoli - Bruno Bertelli - Cristiana Boccassini
Copywriter: Salvatore Livecchi - Jack Blanga
Art Director: Pinky Mascetti
Director: Riccardo Paoletti

English Description
There was a time when having a break meant having a coffee, or phoning a friend, or just going out for few minutes.
Now we work hard all day in front of our PCs. And even when we have a break, we usually don’t move from our chairs.
So, how can this moment become a real break experience?