Kleenex Film SKIJUMP by J. Walter Thompson London

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Industry Washing powders & Detergents
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Director Marc Craste
Executive Creative Director Russell Ramsey
Creative Director Sir Dominick Lynch-Robinson
Art Director Christiano Neves
Copywriter Bruno Xavier
Account Supervisor Marianna Contaroudas
Production Studio Aka
Released November 2010

Credits & Description

Category: Toiletries
Product/Service: KLEENEX BALSAM
Production Company: STUDIO AKA, London, UNITED KINGDOM
Date of First Appearance: Feb 1 2011
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Copywriter: Bruno Xavier
Art Director: Christiano Neves
Agency Producer: Mita Bagchi
Account Supervisor: Marianna Contaroudas
Advertiser's Supervisor: Christof Baer/Vicky Morgan
Director: Marc Craste
Account Manager: Marina Belik
Planner: Bianca Petroff

English Description
‘Skijump’ creative is the continuation of the ‘Noseheads’ idea and was used to launch a new product variant Kleenex Balsam Fresh. The focus is on the ease of breathing benefit.