PERSONAL SPACE EXPERIMENT by DDB & Tribal Amsterdam, Rapp Collins Amsterdam for KLM Royal Dutch Airlines

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PERSONAL SPACE EXPERIMENT

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Industry Airlines
Media Film
Market Netherlands
Agency DDB & Tribal Amsterdam
Agency Rapp Collins Amsterdam
Director Hans Knaapen
Creative Director Robin Pas, Alfred Petrie
Art Director Joost Van Middelaar
Copywriter Sander Van De Vlasakker
Producer Sandra Verbaas
Account Supervisor Esther Te Pas, Pim Beekman
Production Electric Zoo
Released February 2011

Credits & Description

Category: Internet Film
Advertiser: KLM INTERNATIONAL
Product/Service: AIRLINE
Agency: RAPP
Agency: DDB & CO.
Production Company: ELECTRIC ZOO, Amsterdam, THE NETHERLANDS
Date of First Appearance: Feb 8 2011
Creative Director: Robin Pas/Alfred Petrie
Copywriter: Sander Van De Vlasakker
Art Director: Joost Van Middelaar
Account Supervisor: Pim Beekman/Esther Te Pas
Advertiser's Supervisor: Myrna Veenstra/Anouk Sprangh
Producer: Sandra Verbaas
Director: Hans Knaapen
Director Of Photography: Floris Liesker
Other Credits: Strategy Director: Han Van Dijk
English Description
To emphasize the importance and universal need for this unique asset, we conducted The Personal Space Experiment. We secretly filmed the reaction of businesspeople when our ‘investigator’ sat down right next to them, invading their personal space. The recorded reactions evidently prove businesspeople really appreciate their personal space. KLM’s video report of The Personal Space Experiment therefore vividly and credibly advertises the comfort of sitting next to an empty seat.