HARNESS by Selmore for Kngf-royal Dutch Guide Dog Fund

HARNESS

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film
Market Netherlands
Agency Selmore
Director Paul Ruigrok
Creative Director Jakko Achterberg En Niels Westra
Art Director Shanta Schreuder
Copywriter Karin Heinen
Producer Monique Van Beckhoven
Account Supervisor Rina Verweij
Production L-A-D-A
Released July 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: KNGF GELEIDEHONDEN
Product/Service: GUIDE DOG FOUNDATION
Agency: SELMORE CREATIVE AGENCY
Production Company: CAVIAR, Amsterdam, THE NETHERLANDS
Date of First Appearance: Dec 27 2010
Creative Director: Jakko Achterberg/Niels Westra
Copywriter: Karin Heinen
Art Director: Shanta Schreuder
Agency Producer: Patrick Nelemans
Account Supervisor: Rina Verweij
Advertiser's Supervisor: Ellen Greve/Monique De Jonge/Monique Velten
Producer: Monique Van Beckhoven
Director: Paul Ruigrok
Sound Design/Arrangement: Audentity: Niels Den Otter
Post Production: Condor
Music: The Soundworks
Account Manager: Mira Weijs
Planner: Otto Van Der Harst
Director Of Photography: Niels Boon

English Description
In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it’s a catwalk. However, one accessory is clearly out of place, both in style and in price.