Knorr Film KITCHEN by Borghi/Lowe Sao Paulo, Cine

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Art Director Saulo Rocha
Agency Cine
Creative Director Erh Ray, Fernando Nobre
Copywriter Gilmar Pinna Jr
Producer Margarida Flores E Filmes Team
Editor Fernando Sanches
Released April 2011

Credits & Description

Category: Savoury Foods
Advertiser: UNILEVER
Product/Service: KNORR QUICK SOUP
Production Company: MARGARIDA FLORES E FILMES, São Paulo, BRAZIL
Date of First Appearance: Apr 29 2011
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Copywriter: Gilmar Pinna
Art Director: Saulo Rocha
Agency Producer: Márcia Coelho/Rachel Folino
Producer: Margarida Filmes
Director: Fernando Sanches
Editor: Fernando Sanches
Sound Design/Arrangement: Cabaret/Cayto Trivellato/Guilherme Azem
Post Production: Ilegal Fx
Animation: Ilegal Fx
Account Manager: Robert Filshill/Priscilla Telles/Jéssica Cardoso
Cinematographer: Enio Berwanger
Editing Company: Margarida Filmes

English Description
The film shows a young man in a kitchen preparing and taking a Knorr Quick soup. As soon as he starts savoring the soup, he is hit by a hail of pepperonis. After recovering from the impact, he notices that the pepperonis came from a stale pizza. We show the pizza and the lettering: “Another one that’s been cheated.” The young man takes more soup as we speak of the qualities of Quick. In the end, we show the pizza being substituted by a mug of Quick and then come the lettering: “Knorr Quick. Change with no mercy.”