Knorr Film OFFICE by Borghi/Lowe Sao Paulo, Cine

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Art Director Saulo Rocha
Agency Cine
Creative Director Erh Ray, Fernando Nobre
Copywriter Gilmar Pinna Jr
Producer Margarida Flores E Filmes Team
Editor Fernando Sanches
Released April 2011

Credits & Description

Category: Savoury Foods
Advertiser: UNILEVER
Product/Service: KNORR QUICK SOUP
Production Company: MARGARIDA FLORES E FILMES, São Paulo, BRAZIL
Date of First Appearance: Apr 29 2011
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Copywriter: Gilmar Pinna
Art Director: Saulo Rocha
Agency Producer: Márcia Coelho/Rachel Folino
Producer: Margarida Filmes
Director: Fernando Sanches
Editor: Fernando Sanches
Sound Design/Arrangement: Cabaret/Cayto Trivellato/Guilherme Azem
Post Production: Ilegal Fx
Animation: Ilegal Fx
Account Manager: Robert Filshill/Priscilla Telles/Jéssica Cardoso
Cinematographer: Enio Berwanger
Editing Company: Margarida Filmes

English Description
The film shows a woman in an office preparing and taking a Knorr Quick soup. As soon as she starts savoring the soup, she is hit by an explosion of snacks. After recovering from the impact, she notices that the snacks came from inside a packet on her desk. We show the packet of snacks and the lettering: “Another one that’s been cheated”. The woman takes more soup as we speak of the qualities of Quick. In the end, we show the packet of snacks being substituted by a mug of Quick and enter the lettering: “Knorr Quick. Change with no mercy.”