Knorr Film RECIPE by Borghi/Lowe Sao Paulo, Cine

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RECIPE

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Art Director Daniel Massih
Copywriter Danilo Scatigno
Producer Equipe Cine
Agency Cine
Creative Director Erh Ray, Fernando Nobre
Editor Clovis Mello, João Branco
Released April 2011

Credits & Description

Category: Savoury Foods
Advertiser: UNILEVER
Product/Service: KNORR READY-MADE SOUP
Agency: BORGHIERH/LOWE
Production Company: CINE, São Paulo, BRAZIL
Date of First Appearance: Apr 29 2011
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Copywriter: Danilo Scatigno
Art Director: Daniel Massih
Agency Producer: Márcia Coelho
Producer: Equipe Cine
Director: Clóvis Mello
Editor: João Branco/Clóvis Mello
Sound Design/Arrangement: Punch/Mariano Alvarez
Post Production: Digital 21
Account Manager: Robert Filshill/Priscilla Telles/Jéssica Cardoso
Cinematographer: Cláudio Leone
Editing Company: Equipe Cine
Other Credits: Locução: André Caccia Bava

English Description
The film shows two naked female TV hosts teaching a beef soup recipe. But we do not see their breasts because there is always something covering them. One moment a bunch of herbs, the other a wooden spoon and so on. Till they finish presenting the recipe and we hear the voice-over narration: Couldn’t pay attention to the recipe? Buy it ready-made. Knoor Beef Soup. Just cookit in hot water and it’s ready.