Knorr Film BREAD by Ponce Buenos Aires, Prettybird

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market Argentina
Agency Ponce Buenos Aires
Director Nicolas Kasakoff, Jony Perel
Executive Creative Director Joaquin Cubria, Ricardo Armentano-Analia Rios
Art Director Martin Insua
Copywriter Ezequiel Soules
Producer Cecilia Cárdenes
Account Supervisor Heidi Zeuch, Josefina Tuzinkevicz, Agostina Luzzi
Agency Prettybird
Released March 2010

Credits & Description

Category: Savoury Foods
Advertiser: UNILEVER
Product/Service: KNORR QUICK SOUP
Agency: ponce buenos aires
Production Company: NUNCHAKU CINE, Buenos Aires, ARGENTINA
Date of First Appearance: Jun 22 2010
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Ricardo Armentano/Joaquin Cubria
Copywriter: Ezequiel Soules
Art Director: Martin Insua
Agency Producer: Roberto Carsillo/Brenda Morrison Fell
Account Supervisor: Heidi Zeuch/Agostina Luzzi/Josefina Tuzinkevicz
Advertiser's Supervisor: Fernando Machado/Renata Altenfelder/Thais Hagge
Producer: Cecilia Cardenes
Director: Nicolas Kasakoff/Jony Perel
Sound Design/Arrangement: No Problem
Post Production: Nicolas Garbarz
Music: Swing Musica
Planner: Marina Pen
Editing Company: Cinecolor
Other Credits: Client Services Director: Vanina Rudaeff

English Description

In an office we see a woman, around 30, facing her computer. A colleague approaches her and asks for something to eat. She searches between her things, and finds a bread two or three days old. Regardless, her partner asks it strongly. She shows how old is it, first she hits it against a column, making a hole and then breaking her desk in halves. Her colleague decides to take it.
The first thing you have at hand is rarely as good as a Quick.
She prepares a Quick.
The tastiest, healthiest and more comforting option, to curb hunger between meals.
Ends with Knorr´s pack by a steaming soup.