Kobo Film The Gift of Reading: Kobo Mother's Day Commercial by John St

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The Gift of Reading: Kobo Mother's Day Commercial

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Industry Business equipment & services, Corporate Image
Media Film
Market Canada
Agency John St
Director Mark Zibert
Creative Director Angus Tucker, Stephen Jurisic
Art Director Kyle Lamb, David Glen
Editor Alison Gordon - Relish Editing, Allison Gordon
Production 567 VFX
Production Sons & Daughters
Released May 2013

Credits & Description

Many of us can attribute our love of reading to Mom.
Whether it was cuddling up with Peter Rabbit, Winnie the Pooh, or another beloved story time companion, Mom was there. Kobo is celebrating Moms around the world for spending time reading with their kids. We hope this brings back fond memories.
To give back the gift of reading this Mother's Day, visit www.kobo.com
Campaign Credits:
Client: Kobo
Agency: john st.
Creative Director: Stephen Jurisic, Angus Tucker
Copy Writer: Kurt Mills, Dhaval Bhatt
Art Director: Kyle Lamb, David Glen
Agency Producer: Anne Marie Martignago, Ryan Bourret
Account Service: Melissa Tobenstein, Tina Tieu, Todd Bennie
Brand Experience/Planning: Tammy Chiasson, J.J. Sullivan
Director: Mark Zibert
Production Company: Sons & Daughters, Moonlighting (South Africa)
Exec Producer: Liane Thomas
Line Producer: Andrew Sulliman
Director of Photography: Mattias Rudh
Editor: Relish Editing, Allison Gordon
Audio House: Vapor Music, Music Director - Joey Serlin
Transfer: Alter Ego
Post-Production: 567 Visual Effects
Mnemonic: Crush Inc.
Mnemonic Exec Producer: Jo-ann Cook
Mnemonic Producer: Kristen Van Fleet
Mnemonic Flame Assistant: David Whiteson
Mnemonic CG Production Manager/Coordinator: Raphael Quirino
Mnemonic Animators: Chris Minos, Leo Silva, Nikita Lebedev
About john st.
john st. advertising is an independent agency based in Toronto, Canada and provides strategic planning,
advertising, social, digital, design and experiential advertising to a broad range of packaged goods, automotive,
service and pharmaceutical clients. Through unignorable tactics backed by sound strategies, john st. provides
clients with measurable results. john st was nominated by Strategy Magazine for Agency of the Year and Digital
Agency of the Year in 2011 and 2012. For more information, visit www.johnst.com.