|Industry||Photo & Video Cameras, Accessories|
|Agency||Deutsch New York|
Credits & Description
It's time for a "Printervention." In DRTV and DRDTV (Direct Response Digital TV) spots Kodak and Deutsch continue the successful "Print and Prosper" campaign that boldly expose the issue of high-priced ink and how consumer's overpay for inkjet printer ink. Consumers witness one family's Printervention in the :120 and :60 spots and demonstrates to, and ultimately rescues, the family from overpaying for inkjet printer ink. The work launches on August 6th. DRTV work airs on networks including AMC, TBS, Nick @ Nite, and VH1. The DRDTV work will be on premium sites including USA Today, Yahoo! Finance, ABC Family, Café Mom and Newsweek. Deutsch NY handles creative and Media services for Kodak Inkjet Printer.