THE WORLD'S BEST COMPETITION FOR SWEDISH ADVERTISING by Crispin Porter + Bogusky Gothenburg for KOMM

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THE WORLD'S BEST COMPETITION FOR SWEDISH ADVERTISING

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Industry Shows, Events & Festivals
Media Film
Market Sweden
Agency Crispin Porter + Bogusky Gothenburg
Executive Creative Director Gustav Martner
Creative Director Anders Gustafsson
Art Director Dennis Rosenqvist, Martin Jon Adolfsson, Joakim Khoury, Nika Hellstrom, Mattias Berg Attributverket
Copywriter Robert Aquadro, Annica Brinck, Niklas Moberg
Producer Magnus Rosman
Production Simon Vahlne
Production TMP Media Group
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: KOMM
Product/Service: AWARD COMPETITION
Agency: CP+B
Production Company: SIMON VAHLNE, Gothenburg, SWEDEN, SWEDEN
Production Company: TMP MEDIA GROUP, Gothenburg, SWEDEN, SWEDEN
Date of First Appearance: Jan 12 2011
Executive Creative Director: Gustav Martner
Creative Director: Anders Gustafsson
Copywriter: Robert Aquadro/Annica Brinck/Niklas Moberg
Art Director: Dennis Rosenqvist/Nika Hellstrom/Joakim Khoury/Mattias Berg/Martin Jon Adolfsson
Agency Producer: Alexandra Moberg
Producer: Magnus Rosman
Other Credits: Designers: Jorgen Bengtsson/Daniel Kvist/Per Westlund

English Description
They say good advertising knows its target group. Could it be that simple that the best, local advertising is impossible for an international jury like you to judge? In short; "is good advertising good everywhere?"

Nevertheless, the last couple of years, entries to Swedish national advertising award show “Guldägget” (the Golden Egg) have decreased in favor for international ones. So in order to prove that a Swedish jury understands Swedish work like no one else, three international juries from Asia, Ghana and Latvia were given the assignment to re-judge last years winners of Guldägget.