Kona Film Little Friday by Biscuit Filmworks, Duncan Channon

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Little Friday

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Industry Beers and Ciders
Media Film
Market United States
Agency Biscuit Filmworks
Director Aaron Ruell
Producer Tracy Broaddus
Agency Duncan Channon
Executive Creative Director Anne Elisco-Lemme
Art Director Sean Flores
Copywriter Miranda Manie
Editor Kim Bica @ Lost Planet
Released May 2016

Credits & Description

Media: TV
Category: Drinks, alcoholic
Client: Kona Brewing Company
Agency: Duncan/Channon, San Francisco, CA
Production: Biscuit Filmworks
Country: United States of America
Director: Aaron Ruell
Executive Creative Director: Anne Elisco-Lemme
Art Director: Sean Flores
Copywriter: Miranda Manie
Producer: Tracy Broaddus
Exec Agency Producer: Christine Gomez
Executive Producer: Holly Vega
Group Account Director: Rachel Hermansader
Sound: One Union Recording
Editing Company: Arcade
Editor: Kim Bica
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen-Sarria
Account Executive: Meghan Mast
Executive creative director/Partner, Parker Channon
Communications planning director – Leslie Diard
Communications planning supervisor – Emily McCormick
Digital communications strategist – Kara Roos
Account supervisor – Nick Gustafson
Brand strategy director – Allan Johnson
Brand strategist - Adam Flynn
CMO – Ken Kunze
Director of brand marketing – Cindy Wang
Assistant brand manager – Kristie VanDomelen
Managing director – Shawn Lacy
Managing Director / EP – Damian Stevens
Assistant – Pete D’Andrea
Sr. Producer – Kirsten Thon-Webb
Creative Directors / Partners – Jonah Hall & Kevin Lau
Flame Artists – Brian Schneider, Simon Holden
Flame Assists – Jeff Schulman, Jason Giamara
Sr. Producer – Megan Kennedy
Sound Engineer – Joaby Deal
Breaking this week with TV, digital and social, the new work builds on a successful campaign that has helped Kona become a top 10 selling craft beer in the U.S. over the past couple of years.  "Dear Mainland" captures a very distinctive Hawaiian voice to tell mainlanders to slow down, take a breath, and focus on the parts of life that matter most.Hawaiians have a markedly different perspective on life than the rest of mainland America. It stems from a deeply held belief that family, friends and the natural world are just as important as career, salary and social status.  The campaign brings this unique, island viewpoint to life through two Hawaiian brothers who are bemused, and often amused, by the ways of Mainlanders. This time, among other critical issues, the guys are addressing is the social media disease of FOMO, aka Fear of Missing Out. And once again, the answer involves an island-style attitude adjustment chased with a cold bottle of "Liquid Aloha."