Koo Shares Stories To Build Brand by DraftFCB Johannesburg for Koo

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Koo Shares Stories To Build Brand

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Industry Grocery and Other foods
Media Film
Market South Africa
Agency DraftFCB Johannesburg
Director Miles Goodall
Editor Nic Goodwin
Production Cbs Riot
Production Sweet Spot Content
Released August 2012

Credits & Description

Koo, the 72 year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial – it’s first in three years – from Draftfcb Johannesburg.

Added Cloete: “Brand KOO has its place on the table in just about every South African home. And when we as South Africans get together around the table to eat with our loved ones, it's not just food that we share, but also stories – whether it be the little things that happened during the day, or something funny that someone heard, or those special moments from days gone by re-remembered and told again. This daily ritual of sitting together and sharing plays a big part in binding friends and family together and we aim to keep KOO positioned at the heart of all this.

Credits:
Creative agency: Draftfcb Johannesburg
Key account management: Michele Flynn
Executive creative director: James Cloete and Gareth Paul
Copy writer: Jonathan Stilwell
Art director: Kevin Yong
Strategic planner: Zetu Damane
TV production house: Sweet Spot Content
Director: Miles Goodall
Editor: Nic Goodwin
Post-production: Riot, Sinister
Sound: Rob Roy Music, Sterling Sound