Korea Broadcasting Advertising Corporation (KOBACO) Film A DIFFERENT FAMILY IN AND OUT by Korea Broadcast Advertising Corporation

A DIFFERENT FAMILY IN AND OUT

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Industry Public awareness, Against violence
Media Film
Market South Korea
Agency Korea Broadcast Advertising Corporation
Director Kim Dong Kyun
Executive Creative Director Cho Sung Pyo
Creative Director Lee Jae Hyuk
Copywriter Shin Song Hee
Producer Kim Bong Seok
Editor Kim Gwang Seo
Released August 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: KOREA BROADCAST ADVERTISING CORPORATION
Product/Service: FAMILY AWARENESS
Agency: KOREA BROADCAST ADVERTISING CORPORATION
Production Company: SUDDENLY WITH MINGUS.TALK, Seoul, SOUTH KOREA
Executive Creative Director: Cho Sung Pyo
Creative Director: Lee Jae Hyuk
Copywriter: Shin Song Hee
Producer: Kim Bong Seok
Director: Kim Dong Kyun
Editor: Kim Gwang Seo

English Description
Stable family life is an important issue, forming the foundation for solving problems of adolescence and emerging social issues, the appropriate management of which guarantees the nation's future. Thus, by producing and airing a public-service announcement, which emphasizes the importance of conversation to strengthen connectedness and emotional support among family members, we will try to enhance the Korean national’s appreciation of family values and provide a motivation to work harder to sustain the family.