Korea Broadcasting Advertising Corporation (KOBACO) Film SIMILAR ACTIONS: DIFFERENT RESULTS by Korea Broadcast Advertising Corporation

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SIMILAR ACTIONS: DIFFERENT RESULTS

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Industry Environmental & Animal Issues
Media Film
Market South Korea
Agency Korea Broadcast Advertising Corporation
Director Kim Jung Hoon
Art Director Park Seo Young
Copywriter Seung-Ik Jang
Producer Lee Min Gu
Editor Kim Sang Hun
Released October 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: KOREA BROADCAST ADVERTISING CORPORATION
Product/Service: ENVIRONMENTAL AWARENESS
Agency: KOREA BROADCAST ADVERTISING CORPORATION
Production Company: PRODUCTION HAPPY, Seoul, SOUTH KOREA
Executive Creative Director: Jang Seung Ik
Creative Director: Kim Jung Hoon
Copywriter: Jang Seung Ik
Art Director: Park Seo Young
Producer: Lee Min Gu
Director: Kim Jung Hoon
Editor: Kim Sang Hun
Cameraman: An Bong Ju

English Description
This campaign unfolded as it proposed practical, concrete ways to confront the ecocrisis symbolized by climatic change and the drain on Korea’s energy. It expanded as it sought to focus the wisdom of green life into the everyday lives of citizens, such as low-carbon green growth and energy-saving and the environmentally-friendly use of resources.