Korean Air Film LIFE ON A WHOLE NEW SCALE 1 by Hs Ad

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Industry Airlines
Media Film
Market South Korea
Agency Hs Ad
Director Matthias Zentner
Executive Creative Director Bo Hynn Hwang
Creative Director Stephen Prior
Art Director Jong-Chan Lee
Copywriter Eun Kyong Jung, Tary Chung
Producer Olaf Bessenbacher, Gustaf Richter
Account Supervisor Eugene Lee, Kate Kim, Connie Park
Production Velvet
Released October 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: KOREAN AIR
Product/Service: AIRLINE
Agency: HS AD
Production Company: VELVET , Munich, GERMANY
Date of First Appearance: Oct 21 2010
Chief Creative Officer: Hyun Jong Lee
Executive Creative Director: Bo Hynn Hwang
Creative Director: Stephen Prior
Copywriter: Eun Kyong Jung/Tary Chung
Art Director: Jong Chan Lee
Account Supervisor: Connie Park/Eugene Lee/Kate Kim
Producer: Olaf Bessenbacher/Gustaf Richter
Director: Matthias Zentner
Planner: Chang Soo Choi/Connie Park/Hee Jun Lee

English Description
Extraordinary airline flown for extraordinary people

A larger-than-life businessman wandering through the skyscraper jungle of New York’s Manhattan,
a beautiful woman cooling down as she rests on the Iguazu Falls of Brazil,
a man guiding a caravan through the desert by the Egyptian pyramids,
a couple whispering their love on top of the rainbow fountains of the Banpo Bridge in Seoul,
in-flight meal enjoyed atop a plane sailing through the sky,
flight attendants striding confidently down the runway as if on a catwalk.
Korean Air ad has expressed men and women with the refined qualities and confidence
to stand at the center of the world in a sensible and extraordinary manner to allow customers to picture a life on a whole new scale.
A life in which endless comfort and infinite possibilities become reality.