KOREAN ANIMAL WELFARE ASSOCIATION Film A DOG YOUR FAMILY by Innocean Seoul

A DOG YOUR FAMILY

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Industry Environmental & Animal Issues
Media Film
Market South Korea
Agency Innocean Seoul
Production DONALD SYRUP
Production EGGAND PRODUCTION
Released June 2012

Awards

Spikes Asia 2012
Film Internet Film Bronze

Credits & Description

Type of Entry Other Film Content
Category Internet Film
Title A DOG YOUR FAMILY
Advertiser/Client KOREAN ANIMAL WELFARE ASSOCIATION
Product/Service ANIMAL CHARITY
Entrant Company: INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency: INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company: DONALD SYRUP Seoul, SOUTH KOREA
2nd Production Company: EGGAND PRODUCTION Seoul, SOUTH KOREA
Hye Jin Won Chief Creative Officer
Hye Jin Won Executive Creative Director
Hye Jin Won Creative Director
Ho Young Kim/Minhae Kim/Mun Jae Won Copywriter
Dong Jin Kim/Hyo Sung Jung/Sung Ryong Lim/Jae Seok Lee Art Director
Bum Su Park Agency Producer
Tong Ho Yu Producer
Donald Yong Director
Dae Won Kim Editor
Ho Chul Ju(Audio Lab) Sound Design/Arrangement
Giant Step(Woo Jin Jung) Post Production
Shin Ho Park Director Of Photography
D.o EditingCompany
Shin Ho Park Director Of Photography
D.o Editing Company
Brief Explanation
Recently in Korea, the number of dog owners has strikingly increased, and ironically the number of abandoned dogs has also increased. Every year, 100,000 dogs being dumped. Above all reasons of dumping dogs, the biggest reason was that people think a dog, not as a member of family, but just a ‘thing’ that they could just throw away when they don’t need it. To change people’s mind, we made a shocking viral film. In the film, mother entering home and found out that her son had messed home up. She took her son and drove somewhere. She suddenly abandoned her son in the middle of the road and left. The son stares mother’s car. The abandoned son turned into an abandoned dog. Through the film, we have delivered a strong message that dumping a dog is the same as dumping their child, and it can never be justified.