Kotex Film Period Or Not, She Can by Ogilvy & Mather Sydney

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Period Or Not, She Can

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Industry Feminine Hygiene
Media Film
Market Australia
Agency Ogilvy & Mather Sydney
Executive Creative Director Derek Green
Creative Director Jenny Mak
Art Director Jenny Mak
Copywriter Jenny Mak
Production Ogilvy X
Director Clare Plueckhahn
Released April 2018

Credits & Description

Alternative title: Motivation U by Kotex
Media: TV
Category: Cosmetics & toiletries
Client: Kimberly-Clark Australia
Agency: Ogilvy
Production: Ogilvy X
Country: Australia
Director: Clare Plueckhahn
Executive Creative Director: Derek Green
Creative Director: Jenny Mak
Art Director: Jenny Mak
Copywriter: Jenny Mak
Production Company Producer: Fran Derham
Visual Effects: Hugh Seville
Group Account Director: Sheridan Turner
Agency Producer: Sophie Stone
Editor: Joe Morris
General Manager: Nathan Quailey
Strategy Director: Giorgia Butler
Colourist: Billy Wychgel
Account Executive: Rachel Taylor
Market Sector Leader: Margaret Cheung
Senior Brand Manager: Fiona Kelly
Brand Manager: Tamara Mitchell
In a category that has traditionally reminded women of all of the things they feel vulnerable about during their periods - like wearing white pants, riding horseback along a beach or dancing in spandex - this campaign via Ogilvy, treats periods for what they are. A normal, healthy part of life that doesn't hold you back. Because women do amazing things every day, period or not.