Kotex Film Protect Liners by Ogilvy & Mather Sydney

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Protect Liners

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Industry Feminine Hygiene
Media Film
Market Australia
Agency Ogilvy & Mather Sydney
Executive Creative Director Derek Green
Creative Director Jenny Mak
Art Director Jenny Mak
Copywriter Jenny Mak
Released June 2018

Credits & Description

Alternative title: Surprise, it's your period
Media: Web Film
Category: Cosmetics & toiletries
Client: Kimberly-Clark Australia / U by Kotex
Agency: Ogilvy
Production: Ogilvy X
Country: Australia
Motion Graphics Designer: Rob Moffett
Executive Creative Director: Derek Green
Creative Director: Jenny Mak
Art Director: Jenny Mak
Copywriter: Jenny Mak
Group Account Director: Sheridan Turner
Visual Effects: Rob Moffett
Agency Producer: Sophie Stone
General Manager: Nathan Quailey
Strategy Director: Giorgia Butler
Account Executive: Rachel Taylor
Market Sector Leader: Margaret Cheung
Senior Brand Manager: Fiona Kelly
Brand Manager: Tamara Mitchell
No product demos featuring blue liquid. No embarrassing clichés. Just a series of straight-talking online videos that remind women why and when to use U by Kotex liners. This series of product-centric online videos via Ogilvy breaks category conventions by talking about periods for what they are – a normal, healthy part of life that doesn’t hold you back.