Kronenbourg 1664 Film Cantona Swims Channel by Ogilvy & Mather London

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Cantona Swims Channel

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency Ogilvy & Mather London
Art Director Miguel Nunes
Copywriter Simon Lotze
Production Stink
Director Ivan Zacharias
Released August 2015

Credits & Description

HEINEKEN has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664. Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” The final films, released yesterday by Kronenbourg 1664, see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme.
Category: Drinks, alcoholic
Client: Heineken
Agency: Ogilvy & Mather London
Production: Stink
Country: United Kingdom
Director: Ivan Zacharias
Chief Creative Officer: Gerry Human
Copywriter: Simon Lotze
Art Director: Miguel Nunes
Account Manager: Joey Grigg
Account Director: Harriet Harrison