Kronenbourg 1664 Film SLOW THE PACE by BBH London, Pulse Films Ltd

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SLOW THE PACE

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency BBH London
Director Will Lovelace, Dylan Southern
Executive Creative Director Nick Gill
Art Director Matt Doman
Copywriter Ian Heartfield
Producer Mark Harbour
Account Supervisor Helen James
Editor Leo Scott @ Speade
Agency Pulse Films Ltd
Released October 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: HEINEKEN UK
Product/Service: KRONENBOURG 1664
Agency: BBH
Production Company: PULSE FILMS, London, UNITED KINGDOM
Date of First Appearance: Oct 24 2010
Executive Creative Director: Nick Gill
Creative Director: Ian Heartfield And Matt Doman
Copywriter: Ian Heartfield
Art Director: Matt Doman
Agency Producer: Michelle Kendrick
Account Supervisor: Helen James
Advertiser's Supervisor: Bruce Reinders/Lucas Bergmans
Producer: Mark Harbour
Director: Will Lovelace And Dylan Southern (Thirtytwo)
Editor: Leo Scott
Sound Design/Arrangement: Jack Sedgwick At Wave
Post Production: Lisa Vaughan At Absolute Post
Music: Motorhead/Ace Of Spades
Account Manager: Mehdi Benali
Planner: Agathe Guerrier
Editing Company: Speade
Other Credits: Account Director : Paisley Wright

English Description
To launch our new positioning, Slow the Pace, on October 4th 2010, we took Lemmy and his band Motorhead to a French bar. Here, inspired by the laid back atmosphere and a slow, cold Kronenbourg 1664, they played their legendary manic song, Ace of Spades, at half the normal speed.