The farmers of Alsace by Ogilvy & Mather London for Kronenbourg 1664

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The farmers of Alsace

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency Ogilvy & Mather London
Director Ivan Zacharias
Creative Director Gerry Human
Art Director Mark Harrison
Copywriter Paul Mason
Producer Nick Landon
Account manager Harriet Edmonds
Editor Filip Malasek
Released May 2013

Awards

Epica Awards 2013
Film Drinks BRONZE

Credits & Description

Launch ad by Ogilvy & Mather, London for Kronenbourg 1664 campaign featuring footballing legend Eric Cantona. He observes that in Alsace the farmers are like the footballers of Britain. Why? Because they grow the hops that make Kronenbourg "taste supreme".
Category: Drinks, alcoholic
Client: Heineken UK
Agency: Ogilvy & Mather London
Country: United Kingdom
Director: Ivan Zacharias
Executive Creative Director: Gerry Human
Creative Director: Gerry Human
Art Director: Mark Harrison
Copywriter: Paul Mason
Producer: Nick Landon
Account Director: Mark Preston
Strategist: Michael Hines
DoP: Jan Velicky
Agency Producer: Ruth Darsow
Editor: Filip Malasek
Music Studio: Siren London
Account manager: Harriet Edmonds