Krungsri Auto Film The Truth That Breaks My Heart by Y&R Bangkok

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The Truth That Breaks My Heart

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Industry Car & Utility Rentals
Media Film
Market Thailand
Agency Y&R Bangkok
Creative Group Head Apoorva Kale
Associate Creative Director Pisut Nirodsil
Creative Director Vorachai Sooksai
Art Director Sakunjan Jantawiwat
Copywriter Bhuvadol Thykahm, Kulika Arayangkoon
Production Phenomena
Director Rong Soralamp
Released November 2017

Credits & Description

Krungsri Auto, the leader in car financing in Thailand believes that cars have the ability to unlock many possibilities. In 2017, Krungsri Auto wanted to emphasize the value of cars to consumers and create brand value for Krungsri Auto. So they launched a new product-which gave loans for cars and electric wheelchairs- called 'Whai Chill Wheelchair', sincerely hoping to help senior citizens go out more often.

Y&R Thailand chose to communicate with potential consumers of the product (people between 30-40 years) whose parents have to use a wheelchair and stay home every day.
Media: Web Film
Category: Finance & insurance
Client: Krungsri Auto
Agency: Y&R Bangkok
Production: Phenomena
Country: Thailand
Director: Rong Soralamp
Creative Director: Vorachai Sooksai
Art Director: Sakunjan Jantawiwat
Copywriter: Kulika Arayangkoon
Copywriter: Bhuvadol Thykahm
Producer: Witsawut Nuchpoom
Assoc Creative Director: pisut nirodsil
Creative Group Head: Apoorva Kale
Account manager: Sarun Prathuangsuksri
Account Executive: Ausanee Kunapilukkul
Deputy Chief Creative Officer:Jon Chalermwong
Senior Manager of Strategy & Innovation: Thanandorn Panichnok
Strategy Consultant: Dawit Prapayont
Ideation Executive: Chalita Nawathian